Saturday 17 March 2012

Stefan Sagmeister - Made You Look

This is the process I want to use to demonstrate Aura. Making the digital printed information disappear so you only see letterpressed work. As digital designs are made on screen, we reproduced, they loose aura, I want to visually show this loss but making them invisible when a filter is applied to the audiences eyes.

Published as a paperback in a red transparent slip case. Removing the book from the red tinted transparent slip case causes the mood of the dog to worsen considerably; bending it over results in the title "Made You Look" (or in the other direction: dog food) showing up on the fore edge.


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