Memories of granny...

Collected some primary research from others in the studio about what reminds them of their grandparents and/or people of pension age.

I did this to take another angle on pensions, not just about money, but a lifestyle.  If instead of thinking of ourselves as an older version of ourselves, if I can make people think about old people they actually know, it might be easier to convince them and get the to listen to the pension cause and importance of saving for their future.