Saturday 17 March 2012

Digital font

As I have already chosen Tim,es New Roman for my letterpressed font for two reasons;

1. It is mentioned in my dissertation in response to The Times newspaper , designers and linotype and monotype.
2. It was avaiilable to letterpress!

So, I think it would be nice to use a digital font whos invention was purely for screen. As I have discussed Aplle over Windows computers as they were important in in expansion of graphic design, it would be most suitable if I chose a Mac font.


Apple's keyboards have long been labeled with Univers 57 (Condensed Oblique), a design choice by Apple's industrial design partner, Frog Design. This began in 1984 with the Apple IIc, which had tilted front-panel buttons to match the inclination of the lettering.
Univers was eventually replaced on Apple's keyboards by VAG Rounded, which has been used on all iBookmodels, 2003 and later PowerBooksMacBooksMacBook Pros and Apple Keyboards since August 2007. The font was developed by Sedley Place Ltd. for German car manufacturer Volkswagen and was used in much of their marketing materials.[4]

The Macintosh was the first commercially produced computer to showcase the concept of the Graphical User Interface (GUI). It also helped develop the concept of WYSIWYG (What You See is What You Get) printing. What you saw on the screen was similar to what you saw when you printed. The concept was developed at theXerox Parc research center and pioneered by John Warnock and Chuck Geske, the founders of Adobe, Inc.

Originally, the Macintosh came with ten bitmapped city-named fonts (New York, London, Monaco, Geneva, San Francisco, Venice, Chicago, Los Angeles, Athens, and Cairo). They were wonderful, but have not survived because they were only printable at one size.

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