Sunday 18 March 2012

Copy text choice

The use of the same typeface as the body copy when used in the logo looks un[rofessional in this case. As the logo is made from a font which was not that precise, I think it will look more professional overall if I use a professionally created font also.

I did alot of tests to find a style which sits comfortable alongside the logo...




















The top choices are Aller Light by Dalton Maag, Lacuna Regular by Glashaus, and Gill Sans. I am going to use Aller Light, and the other weights as it has some beautiful details to it, sits nicely but seperate from the logo and has a general quality to it lacking in some of the others.




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