YFM-FEST current branding

Initial research into the current marketing of YFM-FEST, hopefully this will give me an idea of the look they want to perceive and what people would assume connects the posters I create with the current branding of the festival...

Discovered that I believe this to be the first year this has run and so there is no logo or marketing tools which an audience would recognise. Its a hard task for a day to make all these decisions, however its pretty good as there are not too many boundaries!